Ayse.

This conceptual identity project envisions a luxury handbag brand built on the designer’s name, Ayse.

Positioned with haute couture and aimed at consumers who value quality, exclusivity, and ethical production, the brand differentiates itself with its vegan materials and responsible sourcing. The project explores how fashion branding communicates lifestyle, values,
and emotional connection across print, social media, packaging,
and environmental design, reinforcing a cohesive and engaging
brand experience.