W.I.N.
IDENTITY DESIGN | PHOTOGRAPHY | CAMPAIGN DESIGN | PRINT DESIGN | SOCIAL MEDIA
This conceptual campaign introduces WIN, a brand dedicated to addressing the lack of qualified female coaches in middle and high school sports.
The campaign promotes workshops for women with coaching experience or those eager to learn, while raising awareness of the broader issue. A distinct visual identity was created for WIN, reflecting empowerment, leadership, and community. Deliverables include print materials, social media content, and merchandise—designed to inspire participation and foster connection with the audience.
