Fight The pink tax
CAUSE MARKETING | SOCIAL MEDIA | CAMPAIGN DESIGN
GOLD Addy Award: AAF Oklahoma City
Copywriting credit: Emma Tuttle
This conceptual awareness campaign was created in collaboration with Girls Inc.’s mission to empower young girls.
The campaign addresses the “Pink Tax”-- a pricing disparity that unfairly targets products marketed towards women. Utilizing Girls Inc.’s existing brand identity, the campaign focuses on direction and messaging across print and social media, designed to inform and call to action.
